Pride Month Internal Content Campaign (VMO2)

ProjectPride Month Internal Content Campaign
CompanyVirgin Media O2
RoleCampaign Contributor & Content Creator
DurationMay–June 2026
Audience2,500+ retail colleagues
Reach200+ stores
PlatformOcasta Boost / be brilliant!
ContributionAuthored 30 educational quiz questions, campaign planning, engagement ideas

Contributed to Virgin Media O2’s company-wide Pride Month colleague engagement campaign, authoring 30 educational quiz questions including the complete 21-question Week 2 content set. Working alongside campaign organisers and LGBTQ+ employee network colleagues, I supported campaign planning, content development and engagement initiatives designed to promote visibility, inclusion and learning.

Researched, fact-checked and authored educational content covering LGBTQ+ history, culture, representation, allyship and inclusion, adapting complex topics for a national retail audience. Content was developed to balance educational value with accessibility and engagement, supporting the campaign’s wider objectives of awareness and participation.

In addition to content creation, I participated in campaign planning discussions, provided feedback on engagement mechanics and campaign materials, and contributed ideas that informed wider colleague participation initiatives across stores.

This work was completed alongside my full-time retail role on a voluntary basis as part of a cross-functional working group.

My Contribution:

  • Authored 30 Pride Month quiz questions, including the complete 21-question Week 2 content set
  • Adapted LGBTQ+ education topics into engaging, gamified content formats
  • Contributed content used across multiple interactive game formats including quiz wheels, treasure hunts, claw machines and sports-themed challenges
  • Participated in campaign planning discussions with organisers and LGBTQ+ colleagues
  • Provided feedback on campaign mechanics, engagement concepts and supporting materials

Impact:

  • Content deployed across Virgin Media O2’s national retail network
  • Reached an audience of 2,500+ retail colleagues
  • Used across 200+ stores nationwide
  • Content deployed nationally through Ocasta Boost, Virgin Media O2’s retail colleague engagement platform
  • Featured as part of a multi-week Pride Month engagement campaign
  • Supported colleague education, visibility and engagement initiatives during Pride Month

Topics Covered:

  • LGBTQ+ history
  • Allyship
  • Inclusion
  • Media representation
  • Gaming representation
  • Eurovision & popular culture
  • Pronouns and identity
  • Community terminology

Content Formats Developed:

  • Interactive quiz challenges
  • Gamified learning activities
  • Treasure hunt content
  • Wheel-spin quiz content
  • Claw machine quiz content
  • Sports-themed engagement challenges
  • Pride awareness and educational content
  • Photo frame and engagement activity concepts

Skills Demonstrated:

  • Content creation
  • Research
  • Copywriting
  • Content research & fact-checking
  • Internal communications
  • Audience engagement
  • Educational content design
  • Tone of voice adaptation

Campaign Content & Deployment

The content below shows examples of quiz questions deployed through Ocasta Boost, O2’s colleague engagement platform, which used interactive game formats, leaderboards, store and regional participation tracking, and prize incentives to encourage engagement across the retail business.

Interactive quiz content authored for O2’s Pride Month colleague engagement campaign, using gamified learning to raise awareness of LGBTQ+ history, representation and inclusion.
Example of Pride Month content adapted for a sports-themed engagement challenge, using gamification to increase participation and learning across the retail network.
Pride Month quiz content adapted for a treasure hunt game format, demonstrating how educational content was transformed into an engaging learning experience.
Example of educational quiz content created for a national colleague audience, combining accessibility, engagement and awareness-building within a gamified learning environment.
Quiz content integrated into a claw machine game format, demonstrating how varied engagement mechanics were used to increase participation and reinforce campaign learning objectives.
Quiz content integrated into a claw machine game format, demonstrating the use of varied engagement mechanics to make educational content more accessible and engaging for colleagues.

Contribution: Authored 30 Pride Month quiz questions, including the complete 21-question Week 2 content set, contributing educational content deployed through Ocasta Boost across multiple gamified learning formats as part of O2’s Pride Month colleague engagement campaign.

Additional Contributions:

  • Participated in campaign ideation and planning discussions
  • Provided feedback on engagement mechanics and campaign content
  • Proposed colleague participation concepts that were later adopted as part of the campaign
  • Supported the campaign’s aim of increasing visibility, education and colleague engagement across the retail business
Colleague photo frame concept created to encourage participation, visibility and user-generated content during Virgin Media O2’s Pride Month campaign.
Alternative photo frame design developed to support colleague engagement activities and reinforce campaign themes of inclusion, self-expression and belonging.

Challenges

  • Creating educational content that remained engaging rather than lecture-like
  • Balancing inclusivity with accessibility for colleagues with varying knowledge levels
  • Researching and fact-checking terminology and historical references
  • Writing questions suitable for gamified formats with limited character counts
  • Producing content appropriate for a national retail audience

Recognition

“Your contributions made this our most successful and impactful Pride campaign.”

“Kris gives 100% to everything he does.”

Feedback highlighted my contribution to campaign planning, content creation and colleague engagement activities, including authorship of Pride Month Albert quiz content, participation in the campaign working group and support in delivering one of the most impactful Pride campaigns run through the platform. The campaign content reached an average audience of approximately 1,800 daily players and was deployed across Virgin Media O2’s national retail network.

Outcome & Reflection

This project involved creating educational content for a large national retail audience, balancing accuracy, accessibility and engagement within a colleague-facing campaign. It strengthened my experience in content development, audience engagement, stakeholder collaboration and internal communications while contributing to a company-wide inclusion initiative.