Selected to contribute content for O2’s Pride Month colleague engagement campaign, creating educational and engagement-focused quiz content for colleagues across the business. Developed quiz content, supporting content and engagement-focused commentary designed to educate, engage and raise awareness of LGBTQ+ history, culture, allyship and representation.

My Contribution:

• Authored 9 questions for Week 1
• Authored the complete 21-question set for Week 2
• Researched content accuracy and relevance
• Adapted content for a national retail employee audience

Topics Covered:

• LGBTQ+ history
• Allyship
• Inclusion
• Media representation
• Gaming representation
• Eurovision & popular culture
• Pronouns and identity
• Community terminology

Skills Demonstrated:

• Content creation
• Research
• Copywriting
• Content research & fact-checking
• Internal communications
• Audience engagement
• Educational content design
• Tone of voice adaptation

Contribution: Authored 9 questions for Week 1 and 21 questions for Week 2, contributing 30 Pride Month quiz questions and supporting content used as part of O2’s internal colleague engagement campaign. Questions highlighted in yellow indicate content authored by me where the day included contributions from multiple contributors.

Outcome & Reflection

This project provided an opportunity to contribute to a company-wide inclusion initiative while applying research, communication and content creation skills in a professional environment. Creating content for a broad retail audience required balancing accuracy, accessibility and engagement, ensuring complex topics could be communicated in a clear and approachable way. The experience strengthened my skills in content design, audience engagement, stakeholder collaboration and employee communications while supporting a meaningful diversity and inclusion campaign.